In the older days Asian trading houses brought in the western technology and know-how into the Asian markets, the companies gained plenty of inter-cultural competence in order to bridge between the different cultures and mentalities. The information era changed the trading landscape completely as today everybody can order through the internet worldwide and no space is left any more for this business model. Most local infrastructure and inter-cultural competence build up over decades in the trading houses has been lost.Dealing with Asian customers requires a lot of personal contact and well trained employees in order to establish and maintain the relationship. And the cultural diversity of Malaysia even complicate the topic more. So building up local infrastructure and inter-cultural competence is the necessary foundation of a project success.
We’re on-site, living and working in this environment since many years and can support an market entry:
We provide professional interims and project management considering the differences in cultures, processes and structures.