BE IN THE BUSINESS YOUR CUSTOMERS WANT YOU TO BE IN!
Finding a new business opportunity is one thing. Adding value and converting that opportunity into sales is a different story. What you do to provide your customer with an experience is the key to differentiate yourself from the rest.
The typical sales process is approach, presentation, negotiating, handling objections and closing. Everyone in sales does that! Well, almost everyone…
As an entrepreneur, you have loads on your plate/s each day, and we understand that you are not particularly excited about adding more. As long as everything is running smoothly (or it seems…), you won’t want to go looking for trouble. As long as the sales figures are humming within an “acceptable” range, you assume your sales staff is doing their job “properly”. After all, they have been given some directions…as far as you are concerned, it is obvious that anyone with an IQ above room temperature would naturally make the right choices and actions.
You, and probably your staff, are so accustomed to the status quo that you might be blinded by familiarity to spot a brewing problem in your sales. Remember, it is usually not in the best interest of your staff to point out any problems for fear of being blamed or end up being assigned to fix. Unless, of course, it is a problem that directly affects their paychecks, most will figure it is your business and your problem! In reality, it is, ultimately, your problem! You can’t fix a problem that you don’t know you have.
The needs and desires of your customers determine what business you are in. What do they dream about, aspire to, or fantasize doing or having? Most of the time, they are lured into your business because they believe you have the solution to what they want. But, their attempt to give their money to you could be sabotaged by some ways in the sales process…
- The right hand does not know what the left hand is doing – everyone in the sale needs to be on the same page and delivering the same message towards a common outcome.
- Not prepared! Anyone who interacts with customers need to ready with information for the questions that the customers might ask.
- Pure simple carelessness and laziness.
- Being ignorant to what the customer is actually experiencing when doing business with you.
Questions to ponder on when you call us…
- Does the idea of increased sales and profits appeal to you?
- How important is it to you to keep your sales team motivated?
- How important is it to you to keep your customers motivated to buy from you?
- What delights your customers? How do you keep them coming back for more?
- What unique experience that your business and team provide to the customers that differentiate you from your competition?
- How do you generate more leads or opportunities?
- Do you know how your customers perceive you?
- What exactly are you selling to your customers? What business are you really in?
- What strategies do you have in place to create all of the above?
Here’s how we can help you and your sales team….
- Figure out the “essence” that you are selling to your customers…
- Figure out ways to re-engineer your sales process so that your customers have a delightful experience…
- How to take control of your prospects…
- Unearth your prospects expectations…
Remember, we don’t really believe in providing off-the-shelf sales training. Every business is the same but yet different. We want to help you create the difference!