Jan 132010

One of the quickest and most versatile forms of communication today is the Email.  Most people have at least one email address, if not two or more.  However, email can be counter-productive if you don’t manage it properly.business Youve Got Mail

Here are some practical suggestions for increasing YOUR email productivity:

Strive to keep your Inbox “clean” Do not use your Inbox to store your old emails.  Instead, use your Inbox only for emails that you still need to process or follow up on.   Alternatively, use a separate folder to store emails that you need to respond to.  However, remember to set up regular times to go through and respond to these emails.

Turn off the auto-check feature Most email programs check for new mail automatically at regular intervals.  This serves no useful purpose unless you are waiting for an important email.  It can be very distracting.  Instead of letting the computer decided when to check email for you, turn the auto-check off and do it consciously at pre-determined times during the day.

Keep your email organized Create folders and sub-folders to store messages in a way that makes sense for you.  You can set-up message rules that deliver them directly to these folders.  Organising your email is a balance between making it easy to file new emails as they arrive.  Also, you will be able to find what you are looking for faster.

Use templates for repetitive emails Use templates if you frequently send emails that are the same.  Just type the part of the message that remains the same and leave space for variable such as the person’s name.  Then, when you need to send the email, just open the saved file, paste it into the email addressed to the recipient and add the person’s name.

Use technology to your advantage Spam is annoying and a waste of time.  It can be dangerous as some spam contains viruses or links to malicious websites.  Do no open them!  Use filters to keep most of the garbage out of your Inbox.

Use effective subject lines Some people get dozens of emails per day.  Hence, they have to pick and choose which email they want to read.  You need to use a effective subject line to catch the eye of the recipient or your important message could get lost in the shuffle.  On the other hand, if the subject resembles spam, it will probably be deleted! (if it makes it to the recipient’s Inbox in the first place!)

Email is not always the best method to communicate.

Sometimes it is much more effective to pick up the phone and call someone directly :)


Jan 132010

Most businesses do not realize that billboards are highly effective marketing tools.  They are conveying your marketing messages for you 24 hours a day, 7 days a week!  Most small business owners think that advertising on billboards are expensive.  In actual fact, it is less expensive than print ads and reaches a wider demographic.  To get most out of your billboard advertising, always keep in the mind the location and the type of billboard.

DESIGN

To make your point, use both words and pictures to capture attention of auto traffic.  Because of this, your billboard needs to get the message across in a simple yet effective way.  It not only intrigues customers but also lets them know how to get to you.

Use bright happy colour combinations that are not too distracting to evoke positive emotional reactions.  Blue and white, or yellow with black trim are good examples.  Also, use colours that can be seen at various times of the day since the billboard is up 24 hours a day.

THE MESSAGE

A catchy phrase may be enough.  Use a good tag line that does not get diluted by too many words or other elements in the picture.  Less is more and works best with an intriguing picture and simple sentence followed by the company logo or contact.  Your message should be within five lines.  Capture your company’s essence in a phrase, if possible.  Keep the font large and readable from a distance.  Make sure that your billboard does not split the design hence compartmentalizing different plausible interpretations.

TYPES OF BILLBOARDS

There are large billboards that show the next movie blockbuster to smaller ones on bus benches, building illuminations and cinema advertising.  Buses and taxis are interesting methods too.  Keep in mind there are various types to meet the marketing budgets of most companies.

Jan 052010

2009 flew by quite quickly for a lot of people and businesses.  What lessons have we learnt from the past 12 months?  What is empowering that we can bring forward to 2010 and make it better?  What can we throw out of the window?  What is your plan for 2010?

The objective of strategic planning is to restructure activities and resources so that the return of money invested yields a higher return, whether it is profit or energy.  Every minute spent on planning your goals, activities and time saves ten minutes of work in the execution process.

business Beauty of the PlanPlanning should be a part of your daily activity and should not take more than half an hour.  The planning process itself will save you time of approximately 4 hours per day, or a 25 percent increase in productivity and performance from the day you begin your daily planning in advance.

Write down everything that you can think of that you will need to do in the future, be it for the day, week, month or year.  As new ideas, goals and tasks arise, write them down.  Do not try to commit this to your memory.  I met someone recently who carries a worn notebook with her everywhere and she starts jotting down whenever an idea comes to her mind.  Today, there are sophisticated PDAs and personal computers to help you plan with greater efficiency.

Plan each month in advance and this is best done in the last week of each month.  Plan each week in advance the weekend before.  Plan each day in advance the night before.  Plan every project, meeting and goal in detail before you begin.  Regular planning increases your effectiveness and efficiency and gives you more time to accomplish activities of higher value.  The trick is to “think on paper”!  The more you think about and write on paper, the faster and more efficiently you will accomplish it.  Once you develop this habit, your stress level will decline and your productivity will increase.

Jan 042010

“Green” or sustainable business is not a new concept as it has been discussed and drilled into us through various media day after day for years.  Large corporations and many SMEs, driven by pressures such as cost cutting, preventive measures, more environmentally-aware customers, etc, are actively looking for ways to making their operations more environmentally sustainable.

So, what is a green business?  It is an enterprise that have adopted the attitude to supply or use more of products, services and systems that have no or decreased negative impact on the global environment.  Operating a green business also means a healthier bottom line as conserving resources and cutting down wastes save money.  There are many simple things that you can start doing to make your business environmentally friendly.

Actions do not have to be large to have an impact.  Businesses can make a huge difference to the environment and their books by consistently reducing the use of energy, water and paper.  For instance, how much paper can you save in a year?  A business with around 50 staff will use at least 200,000 pieces of paper yearly, regardless its size.  This translates to 69 full-sized trees being cut down for paper manufacturing!  And that will cause 6,800 kilograms of CO2 emission into the air every year by the manufacturers!  Just imagine how much paper you can save if you always run double-sided copies.  Small thing – BIG RESULT!

business Kiss The Frog!

The one quality which is common in all successful people and leaders is that they have a clear and exciting vision for the future.  Successful leaders spend time thinking about the future and plan for the future each day.  They develop a clear picture of where they want their organisation to be in the next one, three and five years.  And, they communicate this vision with so much passion that others “buy in” with excitement as well.

All businesses require a vision.  A business without a vision has no soul.  Without a soul, the business has no heart and thus, no passion.  Ironically, this is not in business only, but also in the personal lives of individuals.  A business, or even life, without passion is like one’s demise has already been foretold.

Visions are both personal and impersonal.  It is the future possibilities of what can be.  The first vision is for your life.  The second is for your business.  Together, they arouse emotions and become the driving force for the growth of a company.  Together, they motivate people to give their best, to encourage and instill confidence in them.

The most powerful vision is always described in terms of values and mission versus monetary.  It has the guiding principles behind your business ideas.  It is clear and concise and is no longer than a single short paragraph.  It will help you define your focus and set the stage for how your business will operate.

What does your ideal future look like for your life and for your company?  What is it like in 3 to 5 years?

What immediate action can you take to begin turning your future vision into reality?

This is probably one the most time-consuming and frustrating tasks in setting up a business.  There are several important things to consider when you look for your base of operations.  Firstly, you need to decide where your main headquarters will be set up.  If you are starting a retail business, traffic is a main concern.  However, this does not mean location is irrelevant if you have a service or manufacturing business.  It is important as well even though it does not have as much impact on your daily sales.  You will need to look into details like whether your company would want to lease or own a property, the size, layout and expected utility costs.

As you are selecting your ideal location, jot down your impressions and any keywords that might help you in the business Locating Your Businessdecision-making process.  The weed out any areas that are not central or do not apply to your particular type of business.

Here are some questions to help you along the way:

  1. Why did you choose this location?
  2. What other locations did you consider?  Why did you decide against these locations?
  3. Does your proposed business comply with local zoning laws?  (for example, in Malaysia, you cannot operate a business in a house in area designated for residential only)
  4. What are the other businesses in that area?
  5. What are the businesses that are complimentary to yours?
  6. Are you near any direct competitors?
  7. Is this going to be your company’s permanent location?  If not, how long do you plan to be here?
  8. If you are leasing, how long is the lease?  Any renovations necessary?

Let me do it later!

Busy BusinessmanEach time when I asked people what are some of the things they would like to change in themselves, procrastination is probably ranked the highest.  Procrastination seems like a “bad” thing or behavior in perception of many.  Well, the good news is EVERYONE PROCRASTINATES! The trick is having a whole new perception towards procrastination.  Used intentionally and creatively, procrastination can be one of the most empowering techniques in personal effectiveness.

In fact, it can change your life!

You cannot possibly do everything that you have to do.  You need to procrastinate on something or the other, especially the small tasks.  The difference between the highly effective and the less effective people is largely determined by what they intentionally choose to procrastinate on.

However, most people procrastinate without thinking about it.  In other words, they are procrastinating unconsciously.  As a result of that, they push aside or delay big, important tasks that may have significant long-term effect in their lives, relationships and careers.  One must learn to intentionally procrastinate on tasks that are small and of low importance just so you have more time for things that can make the big difference in your life.

How do you do that?  Simple.  Set a list proper priorities.  A priority is something that you do more of and sooner.  You must also set a list of things you do less and later, if at all.   One of the most powerful words in managing your lists is NO!  Say it politely and clearly just so that it does not cause misunderstandings.  Practise using “no” as a normal part of setting your daily priorities.  For you to change and do something new, you must stop doing something old.

Review your life and work daily.  What are the time-consuming, small and less important tasks and activities that you can abandon.  For example, procrastinating television watching can allow you to spend more quality time with your family, read, exercise or do activities that can improve the quality of your life.  What about your work activities?  What are the tasks that you can delegate or eliminate so that you have more time to plan and do work that really matter.

Begin today to practise intentional procrastination.  You find that you will have more time for the more important things in life.  Set a list of things that you want to procrastinate wherever and whenever you can.  This action alone allows you to take control of your time and life.

What is one activity that you can abandon immediately or intentionally push aside until your more important goals are achieved?

Have a wonderful day procrastinating! :-)

#2 Timing

once a friend here in Malaysia asked me: “Why are German so fussy about being punctual?”

– a good question, I was more wondering why the Malaysians are not fussy about time at all:-) –

I  explained her: “How you do anything, you do everything.

If you have an appointment with someone to meet at a specific time at a specific place, then you have to be there at the agreed time. An appointment is an agreement, and if you’re not keeping this agreement then you’re not keeping any agreement. So if you’re in business in Germany and you’re coming late to an appointment, you show already clearly that you don’t keep the first agreement with your contact person. So you might not keep any other agreement as well.

The consequences are simple .. the other party won’t do business with you.

That’s why Germans are fuzzy about being punctual.”

Timing

Timing

The whole thing showed me clearly that there is a big difference in the perception of time in Asia – with a wide range of  different country specifics:

Japan – worse than Germany, there is no grace period: 1 second late means late!!!

There was a few years back a railway accident next to Kobe in Japan: A train driver went too fast into a corner and  the train jumped the rail …. many people died. The news mentioned the driver was 30 seconds late and tried to regain the lost time. What a horrible accident because of 30 seconds!!!!!

Indonesia – the opposite, your contact will be there whenever he will be there, 2 hours late are still considered almost on time.

I was listening to an interview with an German TV guy and was surprised when he was saying:” I don’t know my birthday”. – There are rules and regulations in Germany and every baby has a birth certificate as in most of the countries-  so it sounded very funny, but then he explained :” My parents were hippies and decided to dropout of the German society, they went to the jungle in Borneo and lived there for years. One day I was borne in the middle of the jungle and even my parents can’t tell me which date.”

Time didn’t have a meaning there.

Other countries in Asia are somehow in between. Just one more comment on Malaysian customs:

there is something like Malaysian standard delay: 30minutes after time, sometimes a bit more :-)

A friend gave me once a interesting excuse where this delay comes from:

During the British time in Malaysia, all the official functions and receptions started with a cocktail first on time, before they commenced to the official part. As Muslims don’t take alcohol they skipped the cocktail and got used to arriving late … just on time for the official part.

…. you don’t wonder at all if a car stops at the toll gate and opens the door in order to pay for the ticket instead of  opening the window

…. you press the up button and the down button at the elevator, no matter which direction you want to go

…. you enter any arriving elevator,  even if it goes into the wrong direction

…. you either are eating or thinking about the next meal all the time

…. you start your sentences with “ayah”

…. you finish most of your sentences with “lah”, “mah”

…. you never walk in the sun anymore

#1 Thinking and communicating

Thinking and Communicating

Make a wild guess which side is representing an European mentality and which the Asian :-)

The blue one I’d categorize as typical German behavior and thinking: “The shortest connection between to points is the straight line” – come straight to the point and don’t waste time. Maybe it leaves someone that is not used to this style the impression that European – especially Germans – are rough and impolite, but definitely efficient :-)

The red one you’ll find all over Asia: “Talking in circles and circles”, sometimes avoiding the point completely, depending on who is involved in the discussion. You might be wondering how business can happen in such an environment – I do as well :-)

Obviously there are some people that have an very high developed sense to read between the lines … congratulations!!! These men – or women – have an huge advantage towards the others, because they see the position of the other party without opening their own cards.

Therefore my recommendation to mat salleh and kwai lo and farang and bule and ang mo and gayjin: “be aware that the thinking and communication process in Asia is way more complicated as you might believe!”

and my recommendation to the rest: “don’t be offended if the foreigners don’t understand you”

Assuming that the Westerners were simple minded compared to the Asians, would be beside the point.  It is not so much about the mental capability but on the focus. If there is a problem to be solved  the Western culture tend to  concentrate purely on the technical aspects of the problem. It will definitely create a viable technical solution.

The Asian approach is a bit more complex. Solving even technical problems involve consideration of the family, friends, the partners, the political situation as well as religious aspects. So the technical solution might not be perfect, but this is not that important.

Based on the higher complexity of the “Asian solution” it is quite understandable why the thinking and communication here is non-linear and much more time-consuming than in Europe, for instance.

I just started my own business here in Malaysia, which is not my home country. A cozy and warm place with friendly people, a good place to stay.

Most of the people speak an excellent English, which definitely is a big plus point. (of course the people speak also at least 5 other languages or dialects, which makes it slightly more challenging to integrate)
Doing business means always dealing with people – you don’t like people, you’d better become an IT-nerd and hide behind a computer – so understanding people gives you already a very good base in whichever business or job you’re.

Understanding is – beside the language – also an emotional and cultural understanding of the different mentalities you’ll encounter in your daily life.

So let me talk about the differences of the Asian and European mentality.

Disclaimer: …. I actually like to generalize a bit and I’m completely aware that there is neither an Asian mentality nor an European one. So I’m only talking about trends … not about a person!!!! But I have to start with the general picture before digging deeper into the details :-)

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